Are you a small business with $1M - $25M in annual sales? Do you find you are facing growth challenges? I help businesses by developing, implementing, and leading a structured sales program. I help owners and leaders challenged with time, experience, or knowledge to create the right sales growth plan.
If you want to grow your business, you have to increase your revenue. As a business owner, you may do all the selling or have a few salespeople you manage. To succeed, you must create a sales program, delegate authority and focus on the business, not work in it. I will work with you to define your goals, build a sales strategy, and plan to reach these goals. This will include the sales organization, the infrastructure, the processes, and the management. I combine the proven process of Sales Xceleration with my 35 years of experience doing this for many companies to help you identify your ideal client, provide successful outcomes to them, employ the best salespeople, implement structured processes and tools, and manage the entire process. This is what I evaluate, define, implement and help you execute.
Everyone and every business is unique. I work with the owner to define the best pace, scope, and outcome. Discovery is the first step; we must look honestly at what works well and what doesn't. I will create a detailed assessment for you and then provide a map to prioritize the work necessary to meet and exceed your goals. This is a DIY model; you can stop there. I can also implement the plan and finish by transferring sales leadership to your designated sales leader. If you don't have the right sales leader, I can engage to lead sales for you while we find and train the right sales leader. I deliver a solution that fits your needs and creates a structure for repeated sales success.
Every startup or small company needs a sales playbook. This is a starting point, and with proven sales capability, you will attract the correct type of investor or fund yourself. Together we define your sales strategy, target client, and how to find and close those sales opportunities. Later, this becomes part of the onboarding process for your first salesperson hire. The playbook gets everyone on the same page with consistent messaging, approach, and providing a great customer experience.
This deep dive examines Sales Strategy, Methodology, Performance Management, and Sales Organizations. This goes deeper into what needs to be done and can be a guide if you want to do it yourself. I work with the leadership team to assess the ability of your company to meet sales objectives, and I will identify any gaps to address for the people, process, programs, and planning of your sales growth.
A comprehensive plan I will develop uniquely for you provides a detailed sales business plan that guides hiring your best salespeople and builds a proper sales infrastructure that enables effective sales team management. This includes the Playbook and Discovery processes but goes further to implement and deliver business growth and scalability, which increases your valuation.
Business Owners need to run their businesses, so I run their sales team. An Outsourced Sales Leader implements a sales plan by taking on all aspects of building sales strategy, infrastructure, and the sales team. This fractional role brings the owner an experienced professional to produce results quickly and economically.
Sales Leadership training focused on expanding sales leadership skills, building proven sales processes and utilizing specif tools to consistently drive revenue via a curriculum centere on the 16 fundamental components necessary to build and manage high-performing sales teams. For many clients, as I work with them and their sales team, this becomes essential to develop the right Sales Leader to continue after I finish.